The UC Market is Consolidating fast.
Customers are tired of running Teams for meetings, RingCentral for phone, Slack for chat, and a legacy VC platform for rooms. The consolidation motion is real and Zoom is winning it, particularly against Microsoft Teams Phone where AI Companion is the differentiator.
"Customers don't need another vendor. They need fewer vendors. Zoom is the only platform that can replace meetings, phone, chat, rooms, and whiteboard with one AI-native experience."
Six products. One AI-native workplace.
Zoom Workplace
The AI-first collaboration platform that unifies meetings, phone, chat, whiteboard, mail, calendar, and clips into a single application. The container everything else lives inside.
Zoom Meetings
The category-defining video conferencing product that Zoom is best known for. Enterprise-grade reliability, HD video, AI-powered noise cancellation, and native meeting summaries via AI Companion.
Zoom Phone
Cloud PBX with global calling coverage across 47+ countries. Full number portability in Australia and New Zealand, with local carrier partnerships and native Teams Phone displacement positioning.
Zoom Rooms
Meeting room hardware and software for conference rooms, huddle spaces, and hot desks. Certified hardware ecosystem from Poly, Logitech, Neat, and Yealink, with intelligent room detection and AI-driven meeting insights.
Zoom Team Chat
Persistent chat, channels, and file sharing built into Workplace. The Slack and Teams messaging alternative for customers consolidating onto a single vendor.
Zoom Whiteboard
Persistent digital whiteboard for brainstorming, planning, and visual collaboration. Available in meetings, chat, and standalone, with AI-assisted content generation and templates.
Critically for the customer conversation: AI Companion is included at no additional cost with paid Zoom Workplace licences. Compare that to Microsoft Copilot for M365, which is a $30+ per user per month add-on.
What AI Companion does
Meeting summaries & action items
Automatic post-meeting summaries with decisions, action items, and next steps identified.
Catch me up
Ask AI Companion what happened while you were away in Team Chat, missed meetings, or a phone call.
Chat compose & thread summaries
Draft chat responses in the right tone. Summarise long threads in seconds.
Phone call summaries
Automatic call summaries with topics discussed and follow-up tasks captured.
Whiteboard content generation
Generate mind maps, plans, and diagrams from natural language prompts.
Extra AI cost with Zoom vs $30+ per user per month for Copilot
Application replacing Teams + RingCentral + Webex + Slack
Countries with Zoom Phone, including full ANZ number porting
Gartner Magic Quadrant UCaaS Leader since 2019
Teams Phone displacement plays
The biggest UC opportunity in ANZ right now. We share the specific TCO models, AI Companion vs Copilot cost comparisons, and migration playbooks for customers moving off Teams Phone.
Local carrier & number porting
Zoom Phone in ANZ requires local carrier partnerships and number porting orchestration. We help you navigate the process, avoid common pitfalls, and set realistic customer expectations on porting timelines.
Zoom Rooms hardware ecosystem
Certified Zoom Rooms hardware from Poly, Logitech, Neat, and Yealink. We help you specify the right room configurations, quote the full hardware and software stack, and manage the fit-out.
Workplace bundle economics
Zoom Workplace comes in tiers with different AI Companion, Phone, and Rooms inclusions. We help you build customer quotes that maximise margin and match the customer's actual estate.
Adoption & enablement
UC displacements only succeed with strong user adoption. We connect you to Zoom's customer success resources and share proven adoption playbooks from partner customer rollouts.
CX cross-sell motion
Workplace and Phone customers are your best pipeline for Zoom Contact Center. We help you identify existing UC customers ripe for CX expansion, and structure joint UC + CX propositions.
Teams Phone displacement
Customers questioning the $30 per user Copilot cost, and looking at Zoom Phone with AI Companion included as a lower-TCO alternative. Currently the strongest Zoom UC deal motion in ANZ.
Multi-vendor UC consolidation
Customers running Teams for meetings, RingCentral for phone, and Slack for chat looking to consolidate onto a single platform. Reduces contracts, admin overhead, and integration complexity..
PBX to Zoom Phone migration
Customers retiring on-premises PBX (Avaya, Mitel, NEC) and moving to cloud calling. Zoom Phone with certified hardware ecosystem and clear ANZ carrier partnerships wins these deals on simplicity.
Zoom Rooms refresh cycles
Customers refreshing legacy video conferencing hardware (Cisco, Polycom) and looking for a modern room ecosystem. Zoom Rooms with Poly, Logitech, Neat, or Yealink hardware wins on flexibility.
AI Companion as the wedge
Customers wanting AI in their workplace but hesitant about $30 per user Copilot costs. AI Companion included with Zoom Workplace is a lower-risk entry point to AI-augmented work.
Workplace to Contact Center
Existing Zoom Workplace customers with legacy contact centre estates. The single-platform story from UC to CX is one of the highest-conversion partner motions, particularly for mid-market customers.
Ready to expand into Customer Experience?
Zoom Workplace and Phone customers are the best pipeline for Contact Center. Explore how partners are building the CX practice motion on top of a UC install base.
