Two growth engines.
Two solution areas. Built on one platform.
Zoom is no longer just meetings. The platform spans the full communication lifecycle, from how employees collaborate internally through to how businesses engage with their customers. Each area is a credible standalone practice, and many partners build across both.
SOLUTION AREA
Unified Communications
Zoom Workplace brings meetings, phone, chat, whiteboard, and AI Companion into a single AI-first collaboration platform. The consolidation story for customers running Microsoft Teams, Cisco Webex, RingCentral, or a patchwork of legacy UC vendors.
SOLUTION AREA
Customer Experience
Zoom CX spans automated self-service through agent-led resolution to workforce optimisation and AI-driven insights. One of the fastest-growing CCaaS platforms globally, positioned strongly against Five9, NICE, and Genesys.
Zoom is having a moment.
The narrative that Zoom is just a video conferencing utility is outdated. The company's customer
experience business is now its primary AI monetisation engine, and it's actively pivoting to
channel-first distribution. Partners who move early are winning competitive displacements at scale.
"AI is transforming both how work happens and how customers get served. The platform that owns both conversations wins. Zoom is the only vendor with a real product story in both."
Why one platform beats a stitched-together stack.
One customer conversation
Meeting, phone call, chat, and contact centre interaction all share the same customer record and AI context. No stitching together data from separate platforms.
AI Companion everywhere
The same AI layer that summarises internal meetings also assists contact centre agents and routes customer interactions. Consistent, learning, contextual across the whole platform.
One admin console
IT teams manage Workplace, Phone, and Contact Center from a single administration layer, with unified reporting, user provisioning, and security policy.
Fewer contracts to manage
Consolidating UC, phone, meetings, and contact centre onto a single vendor reduces procurement overhead, contract renewal cycles, and support escalation paths.
Natural expansion path
Zoom Workplace customers become natural Zoom Phone prospects, who become natural Zoom Contact Center prospects. The install base is the pipeline.
Familiar interface
Employees use the same Zoom application for internal meetings and customer interactions. Onboarding is faster, training overhead is lower, adoption is higher.
Tech Data partners get there first.
Of Zoom enterprise revenue targeted through partners by end FY26
Zoom Up program now in its third iteration, partner-first by design
Competency accreditations available, UC and CX, both partner led
Tech Data is the authorised Zoom distributor across Australia and
New Zealand
New-vendor onboarding
From Zoom Partner Portal access through to your first deal. We walk you through the full onboarding sequence, account setup, training pathways, and Zoom Up program enrolment.
Deal pre-sales support
Zoom deals often win or lose on the demo. Our team supports scoping conversations, product demonstrations, and proof-of-value engagements alongside your sales lead.
Licensing & Commercial Structure
Zoom's licensing combines per-user bases, AI Companion inclusions, phone bundles, and contact centre capacity pricing. We help you build customer quotes that maximise margin.
Competitive displacement plays
Most Zoom deals involve replacing an incumbent. We share displacement playbooks, TCO comparisons, and migration frameworks for Teams, Webex, RingCentral, Five9, NICE, and Genesys.
UC to CX cross-sell
Many Zoom CX deals start from an existing Workplace or Phone footprint. We help you identify existing customers ripe for expansion into contact centre or the broader CX suite.
Path to Competency status
Zoom's UC and CX Competency accreditations are the credibility markers for advanced partners. We coordinate the skilling, customer evidence, and certification pathway.
The partner program built around you.
Zoom Up 3.0 is the third iteration of Zoom's channel program, with smarter tools, expanded incentives, and a refreshed Partner Portal designed for the new channel-first reality. It supports partners at every motion: resell, refer, implement, or build a full managed services practice.
Tech Data is your authorised Zoom distributor in ANZ. We help you navigate the program, unlock the incentives, and connect with Zoom's channel team for co-sell opportunities across UC and CX.
01
Reseller
For partners transacting Zoom Workplace, Phone, and Contact Center licences with end customers.
02
Referral
For partners introducing customers to Zoom and earning on the closed opportunity.
03
Certified Services
For SI and consultancy partners delivering implementation and professional services.
04
UC & CX Competency
The advanced accreditation for partners building deep UC or CX practice with displacement, integration, and managed service capabilities.
