Zoom is now a serious CX Platform.
Zoom CX is one of the fastest-growing CCaaS platforms in the world. And Zoom has gone channel-first, with partners now central to its enterprise growth strategy.
Tech Data is your authorised distributor in Australia and New Zealand.
WHY ZOOM CX, WHY NOW

The CX market is rethinking success.

At Enterprise Connect 2026, Zoom laid out its "resolution economy" thesis. The argument: traditional CX metrics measure efficiency, not outcomes. Customers don't care how fast their call was handled if their problem wasn't actually solved. Zoom's AI-native CX platform is built for the outcomes, not the KPIs.

THE RESOLUTION ECONOMY

"Average handle time, containment, and deflection rates measure efficiency, not outcomes. Customers don't care how fast you handled their call. They care whether you actually resolved their problem."
7 of 10
Of Zoom's top deals last quarter were competitive displacements of legacy CCaaS vendors
$100M+
Zoom Contact Center ARR, growing at high double-digit rates
2022
Year Zoom Contact Center launched. Youth is an advantage in this market

 

THE ZOOM CX SUITE

Four products. One AI-native CX platform.

Zoom's Customer Experience suite spans the full lifecycle, from automated self-service through
agent-led resolution to workforce optimisation and unified insights. Built on a shared data layer
with the rest of the Zoom platform.
CONTACT CENTER

Zoom Contact Center

Native cloud omnichannel contact centre with voice, video, chat, SMS, email, WhatsApp, and Facebook Messenger — all in a single agent desktop. Quick to deploy, AI-powered, and competitively priced against Five9, NICE, and Genesys.

  • Omnichannel routing across voice, video, chat, and social
  • Native AI agent assist, summarisation, and sentiment analysis
  • Built on the same platform as Zoom Phone and Workplace
  • Rapid deployment compared to legacy CCaaS platforms
VIRTUAL AGENT

Zoom Virtual Agent

AI-powered conversational chatbot for 24/7 customer self-service. Resolves common queries autonomously, escalates intelligently to human agents, and integrates directly with Zoom Contact Center for seamless handoffs.

  • Conversational AI trained on customer-specific data
  • Web, mobile, SMS, and messaging app deployment
  • Intelligent escalation to live agents with full context
  • Knowledge base integration and continuous learning
CX INSIGHTS

Zoom CX Insights

Unified AI analytics across every customer touchpoint — turning raw interaction data into actionable insights. Combines conversational AI, sentiment analysis, and operational metrics in one dashboard.

  • AI-driven sentiment and intent analysis on 100% of interactions
  • Topic discovery and trending issue identification
  • Agent performance and coaching insights
  • Customer journey analytics across all channels
WEM

Workforce Engagement Management

Forecasting, scheduling, and quality management built natively into Zoom CX — no third-party integration required. Helps contact centres balance customer demand with agent capacity and wellbeing.

  • AI-driven forecasting and demand modelling
  • Automated agent scheduling and shift management
  • Quality management with auto-scoring and coaching
  • Native integration with Contact Center and CX Insights
THE CX GROWTH STORY
Zoom's CX business is where the growth is.
7/10
Top deals were competitive
displacements of Five9, NICE, Genesys
One
Platform shared with Workplace.
UC install base becomes CX pipeline
HOW TECH DATA HELPS
CX Deals are won on the demo.
Zoom Contact Center wins or loses on the pre-sales conversation. The demo, the use case workshop, the competitive TCO comparison. Our team supports each step so your reps go into customer conversations well armed.
DISPLACEMENT

Five9, NICE, Genesys displacement

Most Zoom CX deals in ANZ are competitive. We share the specific TCO models, feature comparison sheets, and migration playbooks for each of the major incumbents.

PRE-SALE

Contact centre demos & workshops


Contact centre pre-sales is a specialised skill. Our team supports scoping conversations, product demonstrations, and proof-of-value engagements alongside your sales lead.

LICENSING

Licensing & commercial structure

Zoom CX combines per-agent base SKUs, AI add-ons, and capacity-based pricing. We help you build customer quotes that maximise margin while staying commercially competitive.

MSSP CX

Managed CX services enablement

For partners building a managed CX practice, we support the operational playbooks, tenant management model, and multi-tenant Zoom Contact Center design.

WORKPLACE ATTACH

UC to CX cross-sell

Existing Zoom Workplace and Phone customers are your best CX pipeline. We help you identify install base ripe for expansion, and structure joint UC + CX propositions.

CX COMPTENENCY

Path to CX Competency

The Zoom CX Competency accreditation is the credibility marker for advanced CX partners. We coordinate the skilling, customer evidence, and certification pathway.

WHERE PARTNERS WIN
Customer scenarios driving Zoom CX growth.
The most active Zoom CX opportunities in ANZ right now. Each represents a credible deal motion for partners building Zoom into their practice.
DISPLACEMENT

Replacing legacy CCaaS

Customers running ageing Five9, NICE, Genesys, or 8x8 deployments looking at total cost reduction, AI capability uplift, and platform consolidation. Currently Zoom's strongest CX deal motion globally.
MID-MARKET

Mid-market consolidation wins

Customers already on Zoom Workplace expanding to Phone, then Contact Center. Consolidating UC and CX onto a single platform with unified context across meetings, phone, chat, and contact centre.
AI SELF-SERVICE

Virtual Agent rollouts

Customers wanting to automate Tier 1 customer support with an AI chatbot, with intelligent escalation to human agents. Faster ROI than full Contact Center deployments. Often a foot-in-the-door motion.
CX MODERNISATION

WEM consolidation
Customers running separate forecasting, scheduling, and quality management tools alongside their CCaaS — consolidating onto a single platform reduces vendor count and unlocks native integration.
 
ON-PREM RETIREMENT

Legacy on-premises contact centre

Customers retiring on-premises Cisco UCCX, Avaya, or Genesys estates. Zoom Contact Center's rapid deployment and lower TCO wins these deals on speed and cost.
ANALTYICS

CX Insights standalone

Customers with existing contact centres wanting AI-driven analytics across their interactions. CX Insights can attach to non-Zoom estates, giving partners a wedge into eventual full platform displacement.

 

THE ZOOM UC STORY

Coming to CX from a UC deal?

Most Zoom CX wins start from an existing Workplace or Phone footprint. Explore the UC side of the platform and see how partners are building bidirectional cross-sell motions.

Explore Zoom UC →

Ready to grow your Zoom CX practice?

Whether you're scoping your first Zoom Contact Center deal, planning a competitive displacement, or building a long-term CX practice, our ANZ team is ready to help.