Open up the Business Apps opportunity.

Dynamics 365 and Power Platform unlock customer conversations beyond IT — into sales, finance, operations, and customer service. Tech Data gives you the licensing fluency, ISV connections, and partner-to-partner support to make Business Apps a credible practice.

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MARKET OPPORTUNITY

Business Apps is where customers are spending.

Customers are consolidating CRM, ERP, and business process automation onto Microsoft — partly for the AI integration, partly for the licensing leverage. Use these data points in customer conversations.

$80B+

global Business Applications market 2027

IDC Worldwide Software Forecast

25%

YoY growth in Microsoft Dynamics 365 revenue

Microsoft Earnings, FY24

33M+

monthly active Power Platform users globally

Microsoft

3x

higher partner margins on Business Apps vs commodity licensing

Channel partner research

TWO PLATFORMS, ONE PRACTICE

Dynamics 365 and Power Platform are better together.

Dynamics gives you the application footprint. Power Platform gives you the customisation, automation, and AI extensibility. Most successful Business Apps partners build capability across both.

Pillar One

Dynamics 365

Microsoft's enterprise application suite covering CRM, ERP, customer service, field service, supply chain, and finance. Modular, AI-infused, and increasingly the destination for customers consolidating off legacy Salesforce, NetSuite, or homegrown systems.

Customer Engagement (Sales, Service, Marketing)
Finance & Operations (ERP, Supply Chain)
Business Central (SMB-focused ERP)
Customer Insights (data & analytics)
Copilot embedded across all D365 apps

Pillar Two

Power Platform

Microsoft's low-code platform for app development, workflow automation, data analysis, and AI agents. The most accessible entry point into Business Apps — and where most partner-led customer engagements actually start.

Power Apps (low-code app development)
Power Automate (workflow & RPA)
Power BI (analytics & reporting)
Copilot Studio (custom AI agents)
Power Pages (external-facing portals)

SOLUTION AREAS

Where to focus your Business Apps practice.

Successful Business Apps partners pick a primary area to lead with — then expand. Here are the highest-velocity areas in ANZ right now.

CRM

Sales & Customer Service

Dynamics 365 Sales and Customer Service — the most common Business Apps entry point. A strong upgrade path for customers leaving Salesforce or running fragmented CRM systems.

SMB ERP

Business Central

Microsoft's all-in-one SMB ERP. Strong fit for customers outgrowing MYOB, Xero, or QuickBooks. Lower complexity than Finance & Operations — ideal for partners building their first Dynamics practice.

Enterprise ERP

Finance & Operations

Mid-market and enterprise ERP for finance, supply chain, and manufacturing. Higher-complexity engagements with longer sales cycles — but significantly larger deal values and stickier customer relationships.

Low-Code

Power Apps custom solutions

Building custom business applications with Power Apps to replace legacy systems, paper-based processes, or shadow IT spreadsheets. Fast time-to-value — the easiest way to demonstrate ROI quickly.

Automation

Power Automate & RPA

Workflow automation and robotic process automation. High-value for customers automating repetitive operational processes — finance reconciliations, HR onboarding, customer onboarding, and more.

AI Agents

Copilot Studio

Build custom AI agents for customer service, internal Q&A, and process automation. The newest piece of the Microsoft AI stack — and where many Power Platform partners are extending their practice.

HOW WE SUPPORT YOU

Specialists with Business Apps depth.

Business Apps is a different motion to Modern Work or Azure — longer sales cycles, more complex licensing, and customers who often have a mix of Microsoft and non-Microsoft systems already in play. Our team understands the nuance.

Licensing & commercial structure

Dynamics 365 licensing is uniquely complex — base licences vs attach licences, qualifying base apps, Team Member SKUs, capacity-based add-ons. We help you build customer quotes that are commercially competitive and structurally compliant.

Pre-sales & demo support

Dynamics deals are often won or lost in the demo. Our pre-sales specialists can support customer demonstrations, scoping workshops, and proof-of-concept builds — especially for partners new to a particular D365 application.

Partner-to-partner connections

You don't need to build every Dynamics capability in-house. We connect partners with complementary Business Apps specialists — system integrators, ISVs, industry solution providers — so you can win deals you couldn't tackle alone.

Business Apps Solutions Partner

Achieve and maintain Solutions Partner Designation for Business Applications — required for Microsoft co-sell and incentive eligibility on Dynamics deals. We coordinate the skilling, customer success metrics, and capability evidence.

WHERE PARTNERS WIN

Customer scenarios driving Business Apps growth.

Successful Business Apps partners pick a primary area to lead with — then expand. Here are the highest-velocity areas in ANZ right now.

Migration

Salesforce-to-Dynamics 365

Salesforce price increases and the integration value of Dynamics within the Microsoft ecosystem are driving genuine evaluation. Partners with credible migration capability are winning deals on TCO and AI integration.

SMB Upgrade

MYOB / Xero to Business Central

SMB customers outgrowing entry-level accounting platforms but not ready for full enterprise ERP. Business Central is the natural step up — and partners are building repeatable migration motions around this transition.

Process Automation

Power Automate for back-office automation

Customers automating finance, HR, and operational processes with Power Automate — often replacing manual spreadsheet workflows. Quick wins that build trust for larger Business Apps engagements.

AI Agents

Copilot Studio custom agents

Customer service AI agents, internal IT helpdesk bots, custom Q&A agents grounded in customer data. The fastest-growing Power Platform workload — and a fresh practice motion for partners who can deliver it well.

Ready to grow your Business Apps practice?

Whether you're closing your first Dynamics deal or scaling a multi-app practice, our Business Apps team is ready to help.

Talk to Azure Specialist →