Build a thriving Azure practice.
MARKET OPPORTUNITY
Azure is where the customer demand is.
79%
61%
3×
$2B+
AZURE SOLUTIONS AREAS
Where to focus your Azure practice.
Infrastructure & Migration
Move customer workloads to Azure with confidence. We support partners across landing zone design, Azure Migrate assessments, VMware-to-Azure transitions, and ongoing FinOps optimisation.
Data & Analytics
Help customers unlock insight with Azure Synapse, Microsoft Fabric, Cosmos DB, and Azure SQL. Modern data platforms are the foundation customers need before AI gets real.
AI & Azure OpenAI
Azure OpenAI Service, Azure AI Studio, and Cognitive Services. The fastest-growing Azure workload — and where partner expertise commands the highest margins.
App Innovation & DevOps
Container platforms, serverless compute, GitHub, and Azure DevOps. Where customers move beyond lift-and-shift into modern application architectures.
Security & Identity
Microsoft Defender for Cloud, Microsoft Entra ID, and Azure Sentinel. Embedded security across every Azure deployment — and a major upsell opportunity into E5.
Azure Local & Edge
For customers with sovereignty, latency, or hybrid requirements — Azure Local and Azure Arc bring cloud control to on-premises and edge environments.
PROGRAMS & FUNDING
Microsoft funding, made accessible.
Microsoft invests heavily in Azure partner growth, but the funding is gated behind eligibility criteria, paperwork, and approval workflows. We handle the complexity so you can focus on customers.
Azure Migrate & Modernize (AMMP)
Microsoft funding for customer migration projects, covering assessment, planning, and execution phases. We administer AMMP submissions and milestone tracking on your behalf.
ECIF & Customer Investment Funds
Customer-facing investment to accelerate Azure consumption and drive proof-of-value engagements. Available for qualifying opportunities. We help you identify which deals qualify.
Azure Solutions Partner Designations
Achieve Solutions Partner status across Infrastructure, Data & AI, and Digital & App Innovation. We coordinate skilling, customer success metrics, and partner capability evidence.
AI Cloud Partner Program
Microsoft's AI-specific partner program with funding, training, and GTM support for partners building Azure OpenAI and Copilot solutions. Sharp focus on real customer outcomes.
Funded training & certifications
Microsoft and Tech Data co-funded training across Azure Fundamentals, Architect, AI Engineer, and DevOps tracks. Build your team's certification count, without blowing the budget.
Marketplace & co-sell motion
List your Azure-built solutions on Microsoft Commercial Marketplace and access AWS-style co-sell with Microsoft sellers. We handle marketplace transactions and commercial structures.
WHERE PARTNERS WIN
Customer scenarios driving Azure growth.
The most active Azure opportunities in ANZ right now. Each represents a credible practice area for partners willing to build capability and pursue it deliberately.
VMware-to-Azure transitions
Broadcom licensing changes have made VMware-to-Azure a top-of-mind project for many enterprise customers. AMMP funding is available, and partners with Azure migration capability are winning these deals on price and risk reduction.
Azure OpenAI customer pilots
Customers want AI but don't know where to start. Partners who can run a structured Azure OpenAI proof-of-value — from use case discovery to grounded RAG implementation — turn pilots into production engagements consistently.
Microsoft Fabric implementations
Microsoft Fabric is the new unified data platform consolidating Synapse, Power BI, and Data Factory. Customers refactoring their data estate need partners with Fabric expertise — an emerging high-margin opportunity.
Application modernisation & AKS
Helping customers move beyond lift-and-shift into containerised, cloud-native architectures using Azure Kubernetes Service. Higher-value engagements with stickier, longer-term customer relationships.
Ready to grow your Azure business?
Whether you're scoping a customer opportunity right now or planning a longer-term Azure practice build, our ANZ Azure team is ready to help.
