The Tech Data Acceleration Program (TAP) is a milestone-based partner incentive that rewards real AWS practice progress — with cash payments at every stage, paid by Tech Data on milestone achievement. APJ's most experienced AWS distribution team, exclusive to Tech Data partners
The AWS opportunity has just become more profitable.
The Market Shift
A restructured resell economy
AWS and TD have reset the commercial structure for distribution resell — partners now capture more of the margin on every dollar transacted.
- 2.6× resell profitability uplift starting April 2026
- MSP designation triggers an additional cash-back incentive
- New Generative AI Competency unlocks more funding and MDF
- Stronger margin economics across
the partner resell motion
Why Build with TD
Deepest AWS distribution expertise in APJ
Tech Data runs the most experienced AWS distribution team in APJ — with proven program delivery at scale, including RAPID and Accelerated Development.
- Graduated 13 partners through RAPID GTM Ready in 2025
- Exclusive TAP cash incentive available only through Tech Data
- Embedded program managers who run the journey with you
- TAP stacks on top of all existing AWS partner benefits — no offsets, no clawbacks
Subsidies and opportunity funding
Subsidised AWS Skill Builder Team subscription, AWS certification exam vouchers, and opportunity funding to accelerate deal wins through the partner journey.
Coaching to make ACE stick
Build APN Customer Engagement (ACE) discipline so your opportunities convert and your tier sticks. Practical coaching, not theory.
Joint plans, done with you
Joint Value Proposition, Joint Marketing Plan, and AWS Marketing Central proficiency — built collaboratively, not handed to you to figure out alone.
Path to Service Delivery & Competency
Structured pathway through Service Delivery, Competency, or Foundational Technical Review — with Tech Data's technical resources alongside you.
The CCoE workshop
We run the Cloud Centre of Excellence workshop and strategy session with your execs, sales, marketing, and ops — your AWS GTM blueprint, built fast.
AUD $30,000 across the journey
Cash to your business, paid at each milestone — offsets the cost of building your practice and accelerates time-to-profit. No clawbacks.
For Partners
Engage AWS with credibility instead of hope. Unlock downstream funding, referrals, and co-sell that would otherwise stay out of reach.
For AWS
Sellers see higher-quality, better-prepared partners. Every ACE opportunity is cleaner. Pipeline is more credible and progresses faster.
For Customers
When partners are genuinely ready, customers get better solution design, smoother delivery, and fewer surprises in their cloud journey.
For Tech Data
We grow when our partners grow. TAP turns early-stage partners into active, transacting AWS practices — and that's how distribution compounds.
✓ Active use of ACE with qualified opportunities
✓ Clear AWS-aligned GTM focus
✓ Net-new AWS pipeline, generated through TAP
✓ Readiness for funded programs and specialisations
Ready to accelerate?
Dedicated ANZ specialists.
A local team with deep AWS expertise, ready to support your growth with hands-on guidance.
