Ciena solutions:
| Next-generation coherent technology enabling ultra-high-capacity interconnect applications with speeds up to 800G per wavelength. | |
| Higher rate switching and router interfaces for network providers, with efficient 400GbE client connectivity on Ciena's Waveserver family. |
Ciena solutions:
| Purpose-built DCI devices, like Ciena's Waveserver® Family, facilitating large data flows to be carried between geographically diverse locations without compromising speed or performance. | |
| Deployment and transport of 400GbE (or multiple 100GbE) client rates with a single wavelength across all parts of the network at any distance. |
Ciena solutions:
| Ciena's Waveserver family providing the best transport economics for high-capacity, high-growth applications with the latest coherent technology innovations to reduce cost per bit. | |
| Dense, modular platforms enabling capacity scaling to multiple terabits without massive increases in CapEx and OpEx. |
Ciena solutions:
| In-flight wire-speed encryption that provides greater security protection from the moment data leaves one data centre until it enters another. | |
| FIPS certified encryption solutions validated to comply with security specifications, which are key to government and other regulated industry deployments. |
Ciena solutions:
| Equipment integrating automation features to simplify turn-up, validate fiber connectivity, and automate provisioning to get traffic up and running quickly. | |
| Waveserver and RLS compact, modular platforms offering simplified planning, ordering, installation, operation, and maintenance to reduce complexity across the lifetime of the system. |
It’s critical you understand to whom you should be talking to convert your sales efforts to new opportunities. Do your customers want to reduce costs, deliver content quickly and reliably, or improve or introduce DCI services?
When it comes to selling DCI, there are many different types of potential customers across all verticals. Typical customers include companies that operate large data centres looking to scale capacity due to high, ever-increasing bandwidth requirements.
These include:
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Communication Service Providers Offering a variety of services and may provide connectivity to/between data centres (e.g., leased capacity or managed, private builds). |
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Cloud Providers Offering cloud-based platforms, infrastructure, application, or storage services to businesses or individuals. |
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Large Enterprises Connect data centres or enterprises to data centres. Typically include Media, Healthcare, Financial or Utilities organisations. |
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Internet Content Providers (ICPs) Create or distribute online content, such as video, music, and images. |
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Government, Education and Research Have multiple sites that need to connect to a data centre. Particularly focused on security and cost efficiency. |
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Carrier Neutral Providers Connect cloud providers, ICPs, and service providers. Include players like multi-tenant DCOs and carrier hotels. |
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Streaming and Gaming Sites Need to interconnect web-scale, power-optimized data centres with colocation data centres. |
All about how to acquire DCI solution competency through training and enablement resources such as:
| Defined training paths: DCI course, Novice and Advanced Sales and Engineer training | |
| CPN live webinars: Analyst webinars that outline trends in the DCI market | |
| Virtual demos: recorded demos of technical experts designing and configuring DCI solutions. |
Download industry intelligence and insights to stay informed in a changing market. Materials include
| Infographics: graphical sales tools | |
| EBook: detailing DCI essentials | |
| Case studies: solution success stories | |
| Assets by solution area: Metro DCI and Cloud Connect, Secure DCI, Regional/Long Haul DCI. |
Present the solution to your customers and position it against the competition. Sales resources include:
| Playbook: selling DCI | |
| Customer presentations: present the solution with confidence | |
| Battlecards: DCI, packet and optical versions | |
| Ordering guides: for 2 or 3 nodes |
